Protein Shake Vending Machine in Shopping Mall

Project Background
In August 2024, Charlotte, the manager of a sportswear brand store in a shopping mall in Manchester, UK, inquired about product information through our company's official website. She mentioned that the foot traffic in the mall area where her store is located primarily consists of fitness enthusiasts, but the store lacked an instant consumption service directly related to the fitness scenario.

Needs Communication
In her email, Charlotte expressed her desire to introduce a device that could functionally complement the existing beverage vending machine. After an online meeting, she clarified two key requirements: first, the device needed to meet sports nutrition standards, and second, the operation process should be simple and fast. Based on her store's size and customer profile, our sales representative recommended the GS805 protein powder vending machine. This device supports over twenty popular flavors and is equipped with scan-to-pay functionality and a nutrition information display screen.

Deployment and Implementation
The device was delivered to the store in early September 2024 and installed next to the beverage vending machine at the entrance. Our company completed the device setup through remote guidance and provided training for store staff on replenishment and cleaning procedures. Charlotte arranged for staff to check the inventory twice daily, morning and evening, and printed simple user instructions to place beside the device.

Operational Performance
After the device was put into use, daily sales stabilized at 15–20 cups, with weekend sales reaching over 30 cups. According to the sales data provided by Charlotte, approximately 40% of customers who purchased protein drinks also browsed the store’s sportswear or accessories, and about 15% of them made additional purchases. The store’s sales in October increased by approximately 8% compared to the previous month, which Charlotte believes is partially attributable to the new protein drink service.

Customer Feedback
Some customers specifically mentioned on social media that "it’s very convenient to replenish protein right after a workout at the store." In her quarterly review, Charlotte noted that the device helped attract more fitness enthusiasts to spend time in the store, particularly during the peak fitness hours of 5–7 PM, when foot traffic noticeably increased.